Ellen Tracy Shoes – The Hottest Style for Women
Ellen Tracy brand of shoes is quickly becoming the hottest style for women because of their ability to provide stylish and affordable shoes. From the brands early beginnings they have worked hard at providing something unique and fashionable while increasing brand awareness by 4% each year. Ellen Tracy shoes are not offered to men or kids but are strictly for women who actually enjoy having a fraternity of shoes which only cater to their needs. Ellen Tracy shoes have a unique marketing strategy in place that has not only worked but fueled some of the most comfortable designs within women shoes.
First, Ellen Tracy shoes come in different styles which have been catered to the needs of women. Some of their hottest sellers are the vintage collection which uses both modern and traditional style to attract the eye of the purchaser. What makes them even more unique are the various colors and patterns which they are available in. Within the shoes division you have women pumps, heels and flats so you’re definitely going to find something which fits every occasion.
However, some people have complained about the pricing which does tend to be a little steep with the average cost being around $79.99-$279.00. What justifies the cost of a pair of Ellen Tracy pumps is the look and feel which can be compared to some of the best designers in the world. If you were going to buy the same style through Versace, you would be paying an average cost of $299-$800. The company did go through a decline 3 years ago and had to restructure their marketing and design team which improved the comfort of the shoes. The problem facing many women is that wearing heels over a certain number of years will change the curvature of the foot so shoes must be designed keeping these minor details in mind. They designed a thicker liquid shoe insert that is able to mold to any foot shape which really improved their overall comfort rating.
The marketing strategy changed a little when Ellen Tracy decided to not open personal boutiques but encouraged department stores like Macy’s and Sears to start pushing their brand. This strategy actually helped save the company millions of dollars each year from having to operate and support their own stores. They just now needed to market the product much more directing people to these two department stores.
Over the years the Ellen Tracy shoes collection is still able to offer some of the best designs within the market by keeping their designs fashionable and affordable to the average consumer.
Even though it is not recommended, you can still save a few dollars by taking your shopping online and buying a pair of Ellen Tracy shoes through 3rd party online retailers. Most of these stores online have an older stock and if you’re looking for the latest designs it is recommended to visit online stores like Amazon.